Privacy Policy

Effective Date: 29/08/2025

Wayward Wildlings ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and store your information when you use our website: www.waywardwildlings.co.uk.

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1. Information We Collect:

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

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2. How We Collect Information:

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.

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3. Why We Collect Information:

We collect such information for the following purposes:

1. To provide and operate the Services;

2. To provide our Users with ongoing customer assistance and technical support;

3. To be able to contact our Visitors and Users with general or personalised service-related notices and promotional messages;

4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

5. To comply with any applicable laws and regulations.

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4. Lawful Basis for Processing:

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

• Contractual necessity – to provide the services you request

• Legal obligation – to comply with applicable laws

• Legitimate interest – to operate and improve our services (e.g., record-keeping, communication)

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5. Data Storing & Sharing:

Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.  

All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

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6. How We Use Personal Information:

We may contact you to notify you regarding your purchase, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.

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​7. Cookies:

We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimise the Services). 

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

If you would like more information on cookies, please go to: https://allaboutcookies.org/

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8. Your Rights:

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access the personal data we hold about you

• Correct any inaccurate or incomplete data

• Request deletion of your personal data

• Object to or restrict certain types of processing

• Withdraw consent (where processing is based on consent)

• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

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9. Changes to This Policy:

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

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10. Contact Us:

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at: waywardwildlings@outlook.com